Presort processing might add a bit to your project timeline, but with around a 20% savings, it’s worth it if you’ve got the volume. For direct mail with a minimum quantity of 500, there’s also a bulk discount known as Presorted First-Class. Within the First-Class postage option, there are retail rates available to the general public and commercial rates for qualifying businesses ( spoiler alert: More Vang qualifies). If your mail is undeliverable, it will be returned to you-a valuable service to help keep your database up-to-date. First-Class also includes forwarding and return services. If your materials are dated and/or have a call to action with a due date or expiration date, you should mail First-Class to ensure timely delivery. It is the best option for time-sensitive or personal information. First-Class MailĪs the premium mail method, First-Class mail usually delivers in approximately 1-5 business days. At the end, we’ll share a postage cheat sheet you can use when planning your direct mail programs (this is a resource our team references daily, if not hourly!). In this post, we’ll cover the basics to help you stick to both your delivery timelines and your budget. The primary difference between the two, aside from cost, is speed. The majority of direct mail is delivered using First-Class or USPS Marketing Mail (formerly known as Standard Mail) postage. Having a baseline understanding of postage options will go a long way for project planning and budgeting purposes. Postage is often equal to or even greater than the print costs associated with your direct mail. Of all the various aspects of direct mail, the one that tends to overwhelm our clients most is postage.
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